BEHIND THE BRAND

Located in a charming 103-year old building that was once the original newspaper publisher in Safety Harbor, Dazzled Boutique features an ever-changing selection of jewelry, clothing, accessories and home decor ranging from local artisans to entrepreneurs from all over the world. Dazzled was founded in 2012 by two great friends: Suzanne Mavrakos and Nancy Schwartz, who shared a love for unique items, their community, and unmatched quality.

 

Since then, Dazzled Boutique has naturally grown to become a staple on Main Street. In 2025, Suzanne and Nancy passed the torch to Rachel Vazquez, a Safety Harbor native, long-time Dazzled Boutique shopper, and fashion buying veteran, who has traveled the country with her better half Stephen (AKA Mr. Dazzled) researching the latest brands and fashions, and has worked for some of the biggest retailers in the country in buying and merchandising. Rachel is so excited to share her eye for product, concierge shopping experience, and love for her hometown, through Dazzled Boutique with her husband by her side.

 

Please visit us at 525 Main Street Safety Harbor, Florida, and we look forward to meeting you soon!